On Sponsors
It is very common to see amateur athletes of all kinds with more logos on their kits then a NASCAR driver. Everyone is looking for the deals and the ability to say they are a sponsored athlete. Companies see the influx of people willing to hashtag their lives away just for a few pennies off something and take advantage of that for some free marketing. There are entire websites dedicated to helping athletes find sponsorships of some kind. But there really isn't a relationship between athlete and company that works for the benefit of both. The discounts offered aren't usually worth the effort and it's difficult to really promote a product that the athlete doesn't believe in. It's even harder to believe the quality of the product when you see athletes jumping from company to company and each one is the "best they've ever used." Or when you are told that such and such is actually better, but I'll use this because I get a discount. No brand loyalty at a...